Artist field note

Barbara Kruger

The image talks back.

Untitled (Your Gaze Hits the Side of My Face) by Barbara Kruger
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Untitled (Your Gaze Hits the Side of My Face)

1981

A classical female profile is overlaid with a sentence that turns looking into an act with consequences.

The five in one idea

Kruger makes the visual grammar of advertising betray the power relations advertising usually hides.